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The Better Future SPOTLIGHT podcast series is a series of one on one conversations with executive designers focusing on how a Better Future can be achieved faster through a design lens.
In Episode 04 of the Better Future SPOTLIGHT Series, Mark is joined by Brian Collins - Chief Creative Officer at COLLINS - who is calling in from Massachusetts during the snowstorm. In discussing the idea of a Better Future, Brian and Mark look at how we got to Here and how we can move BeyondHere. It takes the willingness to act and make your imagination a reality - 'you can't talk your way into the future'. Throughout, they touch on sustainability and the importance of language, the precious creative potential of the 'unintentional', and the belief that 'design is not what we make, it is what we make possible'.